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EFD SPAIN: Protective member of the AEC

Since arriving in Spain, EFD has been clear about its intention to bolster Spain’s role as a burgeoning leader in audiovisual production by attracting foreign investment and improving the competitiveness of the sector. One of the company’s main goals when deciding to establish itself in Europe was to work on reinforcing the strength of Spain’s audiovisual production capabilities, along with contributing to the sector’s internationalization and working to increase the local attractiveness of Spain as a destination of foreign investments. For EFD, achieving these objectives involves integrating into Spanish structures and institutions, becoming an indispensable partner and an essential actor in the development of the national industry. Therefore, the fact that EFD Spain has become a protective member of the AEC — the Spanish Association of Directors of Photographty — was one of the first stops the company had on it’s roadmap. The Spanish Association of Directors of Photography is an organization focused on promoting the craft of cinematography throughout the world. Since its establishment in 1993, the association represents professionals who have taken the art of cinematography to the next level, with more than 150 members in different categories. In addition, the AEC actively collaborates with educational institutions, festivals, manufacturers and distributors, working diligently to create synergies between different sectors of the film industry. Every year, the AEC celebrates the technical and artistic advances and achievements of the industry at the MicroSalón, the largest film event in Spain and one of the leading film events in Europe. With both entities similiarly aligned in their respective goals and values, it’s no surprise to hear EFD and AEC have developed an alliance.

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Meet the outstanding industry professionals behind EFD Spain

EFD Spain will be run by a team of professionals with proven track records in the film sector, working under the direct presidency of Georgina Terán, multinational CEO, and the leadership of Michelle Terán, head of the firm’s International Strategy committee. For the grand-opening in Spain, EFD (which employs over 500 people, distributed amongst their other locations) has entrusted strategic leadership positions to professionals with extensive experience in the audiovisual space. These leaders aren’t just seasoned professionals: their careers speak to a deep commitment to the development of the Spanish film industry and its position on the international stage. Roberto Sacristán. With more than 25 years leading teams in companies that provide services to film, TV, and advertising agencies — most recently as general management of Aluzine Rentals — Roberto is the VP of Technology at EFD and will be in charge of the development and supervision of the rental departments. Sacristán will combine this responsibility with the presidency of ALIA, the Spanish Association of Technical and Service Companies that he founded with the top Spanish Audiovisual companies. Deme Naranjo. Deme joins EFD as the VP Commercial Director, boasting a decade of experience as an Agent and Talent Manager and more than 13 years background as a production manager. With extensive international experience and an impressive sales pedigree, Naranjo is a consummate professional in the audiovisual sector. Rita Noriega. Rita is an experienced Director of Photography in Films, Series, Advertising, and Documentaries. In her career, she’s been responsible for acclaimed films like ‘La Ermita’, ‘Pig’, and ‘The Fourth Passenger’, among others. She will manage the Training area of EFD Spain, overseeing one of the primary development objectives for the industry that EFD wants to focus on. Sergio Zúñiga. Sergio joins EFD Spain as Marketing and Image Director for all territories. He has more than twenty years of experience in different areas such as Post-Production, Filmmaking, Filmmaking Direction, Content Promotion and Brand Creation. Linked to Grupo Secuoya for fifteen years, his most recent role was Project Manager for Orange Spain, focusing on television and communication services. Rafael Chorro. Rafael has spent more than thirty years holding different positions of responsibility and management in companies such as Videoreport and Mediapro, along with other relevant firms in the audiovisual sector. As Technical Director, he will lead the design and implementation of technological strategies in each technical area. Juan Carlos Sández Martínez. Juan Carlos is a renowned camera technician with an acclaimed 30+ year career working behind the lens in the international film and advertising industry. He will be responsible for EFD Spain’s Technical Direction, utilizing his expertise to help the technical department shine. Pedro Arrabal. Pedro has been working in the industry for over twenty five years, most of which linked to Video Cine Import, where he’s worn many hats and has been responsible for various important technical functions. He joins EFD Spain as Technical Director of Lighting.

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EFD, a unique audiovisual services company, arrives in Spain to help provide coverage to the industry

With 25 years of experience and offices in Mexico, Colombia, and the USA, EFD is a benchmark in how to provide world-class lighting, cameras, vintage lens, grips, and post-production and VFX services to the film industry. EFD, a leading company in the audiovisual sector, has just opened its newest headquarters in Spain, where it will transfer its cumulative 25 years of knowledge and experience to meet the needs of the Spanish national market. The company, founded by its current CEO, Georgina Terán, will begin to operate as a strategic provider of film, TV, and advertising services in the business areas of Lighting, Cameras, Vintage Lenses, Grip, Post-Production, Sets, Production Materials, and Virtual Productions. Through its value proposition as a One-Stop-Shop for the most advanced technological materials and tools in the audiovisual industry, EFD has evolved over the years to offer spaces, varied services, staff with multi-disciplinary skills, and technical and vocational training for local residents. Through its dedication to worldclass service, the company has positioned itself as one of the premier firms in the Latin American market. Now, with its arrival in Spain, EFD endeavors to contribute to the quickly-growing reputation of Spain as an epicenter of audiovisual production by attracting foreign investment and improving the competitiveness of the film sector. “Spain is in a good starting position to become a leading audiovisual hub at both a European and global level: it’s in a great position to incorporate the latest technology into productions and it’s filled with great talent in all related fields. We want to contribute and help the sector grow via our way of approaching the industry: always being part of the production and being proactive in the search for creative and technological trends that are necessary to continue to transform the Audiovisual Industry.” explains Georgina. Beyond its own business objective, EFD sees a higher purpose in terms of its role in supporting the industry, reflected in the company’s stated values. “We are committed to a different type of company culture, one that’s based on real sustainability. We’re commitmented to providing specialized training, innovation, and support for local cinema culture, along with being committed to developing new audiovisual techniques, narratives. We also have a firm commitment to equity and balance at the gender level, and we’re very excited about what we can accomplish here as a duel partner-facilitator for sustainable productions.”

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